How can Extended Reality (XR) technology enhance your customer experience, shape the product design process and improve training?
Through our InnoQuest Innovation session, Northeast Ohio innovation leaders gathered at Vocon – a cutting-edge architectural and design firm in mid-town Cleveland – and learned more about Extended Reality (XR) applications – including augmented, virtual and mixed reality. With RazorEdge we explored how XR technology can enhance customer experience and shape design processes, and we tried out new technologies – including a variety of VR headsets and applications and Vocon’s new VR Design Room. Plus, we experienced the amazing Vocon offices, so we could see a space that makes a statement to all who enter that is consistent with Vocon’s marketing message and company values.
What participants are saying:
“VR is already here. People who adopt it early will lead innovation.”
“Got to experience cutting edge technology in a real-world application because of EDGE. Makes us keep up with new innovation.”
- XR isn’t a tech; it’s a new channel for communication.
- Saw how different applications can help improve design and customer experience.
- New applications for business are emerging (marketing, healthcare, products, training, processes).
- XR can be a powerful and cost-effective design tool as well as an external sales and marketing tool.
About the InnoQuest Innovation Management Program:
A collaborative forum offered bi-monthly to leaders and innovation practitioners of mid- to large-sized companies in Northeast Ohio. Participants gain best practices in managing and guiding the innovation process, new working relations with peer companies & leading practitioners and actionable steps to improve a company’s innovation practices. Program content has included: Additive Manufacturing (3D Printing), Lean Start-Up Principles, Design Thinking and Creativity in Leadership. Each session is held at a location of interest throughout the region; past locations have included; Sherwin Williams, The Technology House, NASA Glenn Research Center, Baldwin Wallace Center for Innovation and Growth, Parker Hannifin’s New Innovation Center and the Cleveland Institute of Art.