Executive Forum: Strategic Innovation – Jobs Theory
Northeast Ohio business leaders gathered for an interactive discussion with Taddy Hall, a contemporary of famed innovation authority, Dr. Clayton Christensen, co-authoring Competing Against Luck: The Story of Innovation and Customer Choice and an independent research analyst with strategy guru Michael Porter. As a leading innovation expert, Taddy works closely with senior executives to improve innovation outcomes and drive growth, helping companies create regular, scalable innovation success. He is regarded as a pioneer in the field of Jobs Theory. Thank you to HR Leadership Group of Northeast Ohio for collaborating on this program and to our sponsors, KPMG and BNY-Mellon for your support.
Many companies are finding success by refocusing their approach to their customers, and by empowering their people to look at what they do in a different way. Welcome to Jobs Theory. Jobs Theory is a customer-centric management approach that re-engineers how companies innovate, operate and market their products or services. With a focus on a deeper understanding of the “job” of a product or service, companies not only build stronger customer relationships, they gain a distinct competitive advantage. But this cannot happen without connecting this approach to the company’s talent.
At the end of this session, participants walked away with:
- The tools and resources for orienting teams and individuals towards new value creation
- A new perspective to align talent and management practices with shifting customer needs
- A method for simplifying and streamlining organizational systems and policies
- A way of thinking that will promote and expedite innovation decisions
About the EDGE Executive Forum Series
The EDGE Executive Forum Series is designed with entire management teams in mind, always brings high-level thought to propel middle-sized businesses towards the cutting edge of best practices in value creation.
For more information contact: Grant Marquit Grant@edgef.org.