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EDGE’s InnoQuest group at Akron Children’s Hospital – which has recently embarked on their own innovation journey.  Dave Loomis of Loomis Marketing will engage us in his program on Servant Innovation: Taking Voice-of-Customer to the Extreme.

During this highly interactive session, Dave will address:

• The difference between listening and deep listening when conducting voice-of-customer work
• How to find unique insights that move the needle – including great real-world examples
• How timeless principals can be applied to high-tech product development
• How to create compelling outcome statements to guide innovation
• Why empathy, curiosity and customer devotion are more important now than ever.

Dave has helped numerous companies large and small – local and global – drive organic growth through more effective VOC, innovation, branding and digital journeys.  Count on this session to be entertaining, interesting, engaging and highly practical.  Expect light bulbs to go on and to come away with new approaches you’ll be able to apply the following day.

Also, Akron Children’s will share some of their learnings from their new innovation journey, and they’ll take us on a special tour of their life-size cardboard mock-up that they are using to redesign their centralized core laboratory.  This ‘prototype’ lab allows them to let employees experience the space before building – minimizing any needed construction corrections as they need to be 100% operational to support this lab that runs 24/7.  Really cool and everyone that sees this is blown away!

About Dave Loomis:

Dave is a marketing strategy leader with experience working for leading global corporations, including Air Products, Cabot, DuPont, GE, Goodyear, Hyster-Yale, IBM, ITW, Lubrizol, Motorola, Ryder, Saint-Gobain, Tyco, Westinghouse and Xerox.  He has specific focus on product and market analysis, strategy and innovation practices.

About Akron Children’s Hospital:

Cares for about 500,000 patients each year and performs more pediatric surgeries than any other hospital in northeast Ohio. Children’s operates a 253-bed pediatric hospital in downtown Akron, housing a regional burn center for both adults and children, a pediatric trauma center, regional neonatal and pediatric intensive care units and more than 30 clinical specialties.

Contact Chris Keller for more information and to enroll in the EDGE InnoQuest program.

Professionally facilitated peer group meetings provide leaders with an opportunity to learn with and from leaders of other mid-size companies in Northeast Ohio facing similar challenges and opportunities in a trusting and confidential environment. Exchanges are robust and attendees are challenged to bring at least two takeaways back to their organization that can be immediately applied.